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STURGEON BAY, WI (July 14, 2016) – Marine Travelift Inc. recently introduced their new 85 BFMII boat hoist to their network of international and domestic distributors. The 85 BFMII features an impressive list of technological innovations in addition to the expanded capacity.

The new capacity machine was designed to align with market trends and the growing size of vessels in the expanding market place. As fishing and leisure vessels are built to larger and heavier specifications, there is a need for a boat hoist with higher capacity to lift them while maintaining current infrastructure.

According to Jason Johnson, the North American Director of Sales, one of the benefits of the new 85 BFMII design is the tire width and wheel frame profile. “It was designed with existing launching pier perimeters in mind,” Johnson said. “This unique design makes the 85 BFMII a turnkey solution for marinas to upgrade hoisting capacity without the expense of upgrading their current infrastructure.”

The 85 BFMII was engineered from the mechanical reliability of the existing Marine Travelift boat hoists with additional innovations and features that are paramount to the industry. The 85 BFMII is the latest installment of the BFMII line and boasts several new beneficial features and options. From new industrial tires and a modified wheel frame to a new slew bearing system with easy access grease points and sealed housing, every detail of this new boat hoist was designed with the customer in mind.

“The Parker IQAN system is an impressive addition to the current BFMII design for added operator convenience,” Johnson said. “With IQAN, operators have intelligent diagnostics on engine performance and machine function through LCD displays on the redesigned cab and on the new radio remote.”

Another added benefit to the new 85 BFMII is the increased hydraulic sling adjustment speeds which aids in operator efficiency. “The hydraulic system has been optimized to achieve the fastest adjustment speeds in its class,” Johnson said. “This means operators can get slings in place faster which will allow more efficient cradling of a floating vessel.”

Marine Travelift has more than 60 years of boat-handling experience, through continuous innovation in the industry. For more information about Marine Travelift and its full range of mobile boat hoists, forklifts and transporters, call (920) 743-6202, e-mail the sales team at or visit

The world’s first mobile boat hoist was conceptualized and manufactured in Sturgeon Bay, Wisconsin, in 1945. Officially established in 1954, Marine Travelift Inc. has a long-standing reputation as a marine industry leader and is recognized for its tradition of excellence on a global scale. The company manufactures mobile boat hoists, marine forklifts, self-propelled transporters and other related marine lifting products. It also has an extensive U.S. and international dealer network, with more than 3,500 units in service worldwide.