Sturgeon Bay, WI – Marine Travelift, the premier brand in boat handling equipment, has announced the creation of Marine Travelift-Florida to better serve and meet the needs of the growing customer base in the territory. This will provide a local team of experienced professionals with a factory owned presence.
Florida is home to one of the largest concentrations of Marine Travelift equipment in the world, with nearly 300 units operating across the territory. Sales and service support will be strategically located throughout the state, with operations supported by a dedicated team from the Sturgeon Bay, WI headquarters.
“The goal of this investment is to provide our customers in Florida the best possible experience in service, parts, and equipment support for their Marine Travelift boat handling equipment. Having an experienced and highly skilled local team, with the right tools, and factory support will allow for improved service and provide more value to our customers,” said Erich Pfeifer, Marine Travelift President & CEO. The investment by Marine Travelift will ensure a more streamlined service schedule and better overall equipment support.
Marine Travelift-Florida takes over the territory previously served by WE Johnson Equipment. Gary Work, owner of WE Johnson, is retiring after 33 years of dedicated service as a Marine Travelift distributor. “We extend our sincere thanks to Gary for all the positive years and wish him all the best in his retirement”, says Pfeifer.
Mike Marchese, longstanding leader of the sales group at WE Johnson, has joined Marine Travelift-Florida and will continue to lead the sales operation in the territory. Assisting Marchese will be Leo Piloto, sales specialist on the Gulf coast, and a very talented team of technicians with over 50 years of combined experience.
Marine Travelift is no stranger to expanding in different U.S. territories when an opportunity presents itself to better serve their customers. Back in 2019 Marine Travelift opened their Mid-Atlantic branch, which now supports the states from New Jersey to the Carolinas. Pfeifer explains, “There is a certain level of support and service customers expect from a premium product. We continue to invest in our brand and people to ensure our customers receive the best experience possible.”
To learn more about Marine Travelift-Florida visit www.marinetravelift.com/Florida or call 239-286-6103.
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Officially established in 1954, Marine Travelift Inc. has a long-standing reputation as a marine industry leader and is recognized for its tradition of excellence on a global scale. The company manufactures mobile boat hoists, marine forklifts, self-propelled transporters, and other related marine lifting products. It also has an extensive U.S. and international dealer network, with more than 4,500 units in service worldwide.