Sturgeon Bay, WI – Svendsen’s Bay Marine (SBM), located in Richmond, CA, is widely recognized as the San Francisco Bay Area’s premier boatyard. In conjunction with the recent expansion of their facility, the team at SBM also increased service capabilities with the addition of a Marine Travelift 100BFMII (100 metric ton capacity) mobile boat hoist. The new unit joins another 100BFMII already onsite and with the addition the yard has been able to improve operational efficiency, increase haul-out flexibility and strengthen its ability to meet growing demand across recreational, commercial, and government operations.
Svendsen’s Bay Marine was formed through the merger of two boatyards, Svendsen’s Boatworks, founded in 1963, and Bay Marine Boatworks, which has operated at the Richmond location since 1992. Today, SBM operates the Bay’s highest capacity haul-out, California’s only dedicated yacht paint booth and offers a wide range of specialty services. These services include a metal shop, rig shop, Marine Chandlery, and Northern California’s largest marine engine facility.
Bill Elliott, President of Svendsen’s Bay Marine, explained the strategic role of the new boat hoist in supporting the yard’s mission. “Absolute Customer Satisfaction. Our primary goal is to ensure that customers leave the facility absolutely satisfied with their experience,” said Elliott. He added, “The addition of the new Marine Travelift provides flexibility in the daily haul and launch schedule, providing the versatility for additional lifts in any given day.”
Prior to acquiring the new 100BFMII, the yard was limited in the number of movements they could make in a day, which created scheduling challenges due to demand. The new machine reduces that challenge by enabling short haul-and-hang work, block spot painting, and faster transitions between lifts. “After doubling our yard space the new hoist, with wireless remote and extended top beam, was essential to our ability to service the full yard”, says Elliott.
The new Marine Travelift mobile boat hoist is tailored to SBM’s operational needs with two key customizations: a wireless remote control and a top beam extension. “Our previous lift had the wireless remote, and with the operational efficiencies it provides our operators don’t want to be without it,” said Elliott. “And the top beam extension was a must-have to save time by avoiding the need to remove the headstay on large sailboats.”
The investment in their new Marine Travelift boat hoist is the latest in a long-standing relationship which dates to 1998 when SBM bought their first Marine Travelift. “Travelift makes a good product, which is why we’ve continued to come back over the years for new equipment,” Elliott emphasized.
As Svendsen’s Bay Marine continues to grow and evolve, they continue to choose Marine Travelift to satisfy their boat handling needs, knowing the equipment plays a central role in helping them achieve Absolute Customer Satisfaction.
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Officially established in 1954, Marine Travelift Inc. has a long-standing reputation as a marine industry leader and is recognized for its tradition of excellence on a global scale. The company manufactures mobile boat hoists, marine forklifts, self-propelled transporters, and other related marine lifting products. It also has an extensive U.S. and international dealer network, with more than 4,500 units in service worldwide.